Taking up the persona of a Motown singer isn’t any simple feat. However in portraying Etta James and her journey, Beyoncé — who is understood for her beautiful transformations — realized extra about embracing artistry and expressing true emotion in her music. “Once I went into the studio I used the identical ardour, honesty, and method with my vocals I channeled as Etta James,” she wrote on her web site (per American Songwriter).
Beyoncé’s reawakened ardour is clear in “Love on Prime.” She sings about loving somebody so wholly you can’t assist however really feel pleasure round them: “I can really feel the solar everytime you’re close to / Each time you contact me I simply soften away.” After all, Beyoncé is singing to her longtime lover, Jay-Z. The couple has been personal about their relationship for many years, as their love for one another is simply too actual to share, she advised Essence.
The refrain of “Love On Prime” continues as Beyoncé reminisces about sipping champagne and dancing the entire night time away whereas kissing her lover. Simply as Etta James unashamedly declares in “I might Quite Go Blind” that she would do something to be beloved once more, Beyoncé proudly expresses her devotion. “I noticed that Etta James was so unapologetic, daring, and powerful that taking part in her was a giant danger for me,” she advised Billboard. “It gave me the boldness and the push to problem myself a little bit extra with my music.”