As a rule, royals are strictly prohibited from utilizing their standing to generate profits. It is no shock, then, that Sophie, Duchess of Edinburgh, obtained loads of backlash when she appeared in a automotive commercial shortly after turning into a countess, for which she was paid £250,000. The truth that she was prepared to do the advert did not assist her case when the conversations she and her enterprise associate Murray Harkin had with undercover reporter Mazher Mahmood have been printed within the Information of the World.
Throughout one of many conversations Sophie had with Mahmood, she hinted that her royal standing was fairly useful when it got here to doing enterprise. “As an example, in your individual nation when individuals discover we’re working for you, the possibilities are you may get individuals , ‘Oh gosh, they’ve employed the Countess of Wessex’s PR firm,'” The Guardian quoted Sophie as saying. The New Zealand Herald attributed the final a part of this quote to Harkin.
Both means, Mahmood was made to grasp that Sophie could possibly be used to advertise his enterprise and get some high-profile individuals to attend his launch social gathering. “What you would do is establish some key individuals, the likes of Julia Roberts, and say, ‘Sophie’s inviting you to return to Dubai.’ If the princess from England invitations you, I imply, you understand what Individuals are like. They like it,” Harkin reportedly stated.