KIN Attire supplies silk-lined alternate options to on a regular basis clothes and niknaks that immediately contact hair: hoodies, zip-up jackets, scrunchies, hats, pillowcases, automobile seat headrests, and extra. Not solely are the silk-lined objects extra protecting of all hair sorts, however the KIN Attire hoods are additionally outsized to accommodate bigger pure hairstyles like locs and afros. Kane’s ardour for inclusivity, dedication to her Ghanaian tradition, and familiarity with truths about pure hair that nobody understands was evident all through her pitch — but it surely wasn’t simply sentimentality that allowed KIN Attire to be so profitable.
Because the sharks seemed over her thick hoodies, Kane defined that she began the corporate with $500 and made $246,000 within the first yr alone. She continued to wow the sharks along with her huge revenue margins, describing the shipped value of her China-manufactured hoodies as beneath $17 with a list worth of $80. Along with her astounding gross sales and earnings, Kane had zero-cost buyer acquisition, because of her 200k following on YouTube and KIN Attire’s capacity to go viral on Instagram and TikTok.
The KIN Attire founder requested the sharks for $200,000 in trade for 10% fairness within the firm. O’Leary, Cuban, and Corcoran all handed, however praised Kane for her entrepreneurial spirit. The ultimate two sharks, Greiner and Grede, supplied Kane $200,000 for 30% fairness. Though Kane tried to counter-offer with a decrease fairness share, she in the end took their deal.