Vivek Ramaswamy is leaning into his standing because the youngest Republican candidate on the poll. On the second Republican presidential debate, he was questioned about his controversial alternative to affix TikTok. He posted his first video to the platform in September 2023, urging millennials and Gen-Z to get energetic and help his marketing campaign.
“I’ve a radical concept for the Republican Celebration,” Ramaswamy defended his resolution (per USA At present). “We have to win elections. A part of how we win elections is reaching the subsequent era of younger Individuals the place they’re.” The presidential hopeful has taken his untraditional marketing campaign methodology to new heights by partnering with influencer Jake Paul. Ramaswamy made his TikTok debut in a dancing video on Paul’s web page, which boasts 17 million followers, earlier than launching his personal account.
Paul wrote within the caption: “Getting Vivek on TikTok as a result of I consider our legislators of the long run ought to join with gen z and millennials on social the place all of us reside and breathe. Its [sic] weird that this present day, our presidents haven’t any reference to us through social.” Along with Ramaswamy, the social media influencer additionally posted alongside Democratic candidate Robert F. Kennedy Jr. Paul stated that his aim is to get extra politicians energetic on social media in order that they’ll join with the youthful era of voters.